The Milliner Cotton Initiative (MCI) is Artistic Milliner’s program dedicated to sustainable cotton farming and women’s empowerment in rural Pakistan. It includes two key initiatives: the Alternate Livelihood Program (ALP), which provides women with training in micro-enterprises for additional income, and Fields of Equity, which equips female farmers with skills and resources to participate in cotton farming. This case study highlights the positive impact of these programs, showing how they drive economic empowerment, enhance decision-making, and foster social change, with the potential for scalable, sustainable development in gender-disadvantaged regions.

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