CERB is a multi-sector business coalition assisting Pakistani enterprises in pursuing sustainable value creation, with the aim of stimulating the economy by fostering growth in the formal sector.
As the country’s premier, research-backed advocacy platform, the Pakistan Business Council (PBC) recognizes the importance of imparting best practices of responsible business conduct to promote growth in the formal sector. Hence, in 2017, the PBC established its first outreach initiative, the Centre of Excellence in Responsible Business (CERB), composed of a team specialized in sustainable production and consumption, climate action, social inclusion, and economic development. Our research captures good business practices to help stimulate the economy by providing opportunities for inclusive livelihood and guidance on sustainably using our limited resources.
At CERB, we firmly believe that conscious companies look beyond their operational bounds for more inclusive and sustainable systems that will transform business culture. Our aim is to support businesses in this journey by implementing transparent processes that measure their performance in gender-equitable workplaces, environmental stewardship, decent work, and ethical conduct both in their upstream and downstream value chains. These six strategic goals, encapsulated in our targeted programmes and offerings, act as pillars guiding us through our engagement cycle.
Our Mission
To engage with businesses and industry leaders and enable the transformation towards the conduct of responsible business in Pakistan.
To leverage private sector growth for inclusive development, poverty reduction and sustainability guided by the UN Sustainable Development Goals (SDG) framework.
Programmes and Offerings
CERB provides insight and advisory on key elements of responsible business, and acts as a platform for companies to network, build capacity and collaborate with peer companies. Our current programmes and offerings include:
SDG Leadership Programme
Showcasing the management approach and actions to contribute to UN Agenda 2030 through private sector engagement on the SDGs.
Gender Diversity Awards
Annual process of visiting the public disclosure mandate of local companies on their contribution to gender-equal workplaces.
ESG Roadmap
Our support programme for companies to meet their ESG targets for investor-readiness and export market access.