About

As Pakistan’s premier business body composed of the largest and most successful businesses in the country, the PBC recognized the need to share and spread the best practices on responsible business conduct. As an outreach initiative to grow the formal sector, the PBC established in 2016 a Center of Excellence in Responsible Business (CERB).

By focusing our research on the good practices of businesses in Pakistan, we highlight how practitioner companies can enable conditions which stimulate the economy while providing livelihood opportunities in a manner which is inclusive and uses resources sustainably. CERB’s provides insight and advisory on key elements of responsible business, and provides a platform for companies to network, build capacity and collaborate with peer companies.

Mission

Mission

To engage with businesses and industry leaders and enable the transformation towards the conduct of responsible business in Pakistan.

To leverage private sector growth for inclusive development, poverty reduction and sustainability guided by the UN Sustainable Development Goals (SDG) framework.

33 Webinars
30 Workshops
17 Events
6 Case studies
11 Reports
10 Roundtables

CERB Team

CERB is led by social policy and development professionals who are passionate about improving the non-financial factors that impact the business landscape of Pakistan.

Javeria Ameen
Coordinator CERB and Research Associate – Transforming Business Culture

Javeria Ameen

Javeria Ameen
Coordinator CERB and Research Associate – Transforming Business Culture

Javeria Ameen

Javeria’s area of research covers sustainable development, business models, leadership mindsets, corporate culture, and integrated thinking. She researches and develops case studies on sustainable business practices and value creation for long-term growth.

Javeria holds a Master’s in Business Administration with majors in Marketing from the Institute of Business Management (IoBM).

Email: javeria@pbc.org.pk

Nazish Shekha
Senior Research Associate

Nazish Shekha

Nazish Shekha
Senior Research Associate

Nazish Shekha

Nazish has been with CERB since 2017 and currently heads the research helm of CERB. Her role is to ensure CERB has access to evidence-based research related to responsible business on the private sector.

Nazish has an MSc in Poverty Reduction: Policy and Practice (Specialising in Natural Resource Management) from SOAS, University of London and an undergraduate degree in Environmental Sciences from King’s College London. Nazish has previously worked both in the private and development sector, including establishing a Karachi centric skill based volunteering programme and has taught subjects related to environment and sustainable development as adjunct faculty at NED, Indus Valley School of Art and Architecture and SZABIST.

Email: nazish@pbc.org.pk

Shirin Mehri
Programme Manager - Inclusive Development

Shirin Mehri

Shirin Mehri
Programme Manager - Inclusive Development

Shirin Mehri

Shirin is leading projects on family-friendly workplaces and Pakistan’s investment landscape in partnership with the IFC at the Centre of Excellence in Responsible Business. She serves as the Programme Manager – Ethics and Governance.

Shirin holds a Master’s degree in Entrepreneurial Leadership from Babson College and an undergraduate degree in Economics & Finance from SUNY Plattsburgh. Currently, Shirin volunteers as the Team Lead for Green Box and is the co-founder for Modern Mazameen. Prior to CERB, Shirin worked alongside the founders of growing social impact start-ups focused on community development in the UAE, and successfully completed projects in education in Tanzania and the United States.  Shirin belongs to Cohort IV of the Salamti Fellowship that is focused on interfaith peace and harmony.

Email: shirin@pbc.org.pk

Anus Miftah
Programme Manager – Sustainable Development

Anus Miftah

Anus Miftah
Programme Manager – Sustainable Development

Anus Miftah

Anus leads the sustainable development initiatives at CERB that pertain to environment and sustainability. As one of the SDG experts at CERB, he is involved with developing research and industry engagement on Agenda 2030. More so he has expertise pertaining to Clean energy, Climate change Modelling and Sustainable Finance.

Anus has a BSc in Economics from LUMS, with a thesis on “Socio-Economic impact of Arsenic poisoning in the Indus plains”. In addition, he is certified by the International Society of Sustainability Professionals (ISSP) and by CFAUK as an ESG expert. Prior to CERB, Anus has worked with a host of organisations such as ADB, WWF and JS Bank as part of their climate financing teams or as a Climate change expert.