About Us

About

CERB is a multi-sector business coalition assisting Pakistani enterprises in pursuing sustainable value creation, with the aim of stimulating the economy by fostering growth in the formal sector.

As the country’s premier, research-backed advocacy platform, the Pakistan Business Council (PBC) recognizes the importance of imparting best practices of responsible business conduct to promote growth in the formal sector. Hence, in 2017, the PBC established its first outreach initiative, the Centre of Excellence in Responsible Business (CERB), composed of a team specialized in sustainable production and consumption, climate action, social inclusion, and economic development. Our research captures good business practices to help stimulate the economy by providing opportunities for inclusive livelihood and guidance on sustainably using our limited resources.

At CERB, we firmly believe that conscious companies look beyond their operational bounds for more inclusive and sustainable systems that will transform business culture. Our aim is to support businesses in this journey by implementing transparent processes that measure their performance in gender-equitable workplaces, environmental stewardship, decent work, and ethical conduct both in their upstream and downstream value chains. These six strategic goals, encapsulated in our targeted programmes and offerings, act as pillars guiding us through our engagement cycle.

Engagement Cycle

Our Mission

To engage with businesses and industry leaders and enable the transformation towards the conduct of responsible business in Pakistan.

To leverage private sector growth for inclusive development, poverty reduction and sustainability guided by the UN Sustainable Development Goals (SDG) framework.

Programmes and Offerings

CERB provides insight and advisory on key elements of responsible business, and acts as a platform for companies to network, build capacity and collaborate with peer companies. Our current programmes and offerings include:

SDG Leadership Programme

SDG Leadership Programme

Showcasing the management approach and actions to contribute to UN Agenda 2030 through private sector engagement on the SDGs.

Gender Diversity Awards

Annual process of visiting the public disclosure mandate of local companies on their contribution to gender-equal workplaces.

ESG Roadmap

ESG Roadmap

Our support programme for companies to meet their ESG targets for investor-readiness and export market access.

Our Team

Nazish Shekha
Head of Initiative

Nazish Shekha

Nazish Shekha
Head of Initiative

Nazish Shekha

Nazish has been with CERB since 2017 and currently heads the research helm of CERB. Her role is to ensure CERB has access to evidence-based research related to responsible business on the private sector.

Nazish has an MSc in Poverty Reduction: Policy and Practice (Specialising in Natural Resource Management) from SOAS, University of London and an undergraduate degree in Environmental Sciences from King’s College London. Nazish has previously worked both in the private and development sector, including establishing a Karachi centric skill based volunteering programme and has taught subjects related to environment and sustainable development as adjunct faculty at NED, Indus Valley School of Art and Architecture and SZABIST.

Email: nazish@pbc.org.pk

Sameen Akhund
Sustainability Research Manager

Sameen Akhund

Sameen Akhund
Sustainability Research Manager

Sameen Akhund

Dure Sameen Akhund has joined our Research team as a Research Associate. She has done her MSc in Sustainable Development (specialization in Gender and Social Inequality) from SOAS, University of London and her Bsc (Hons) from LUMS in Social Sciences, giving her a deep understanding of sustainable development ideas, institutions, policies and networks.  As a result of her education and diverse work experience which ranges from the banking sector to education and entrepreneurship, she possesses the necessary critical thinking skills required to help for-profit organizations adopt business strategies and activities that meet the challenging needs stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.

Sameen brings a broader understanding of the environmental, economic and social issues impacting modern businesses and can help assist companies to better manage their risks and opportunities that both market and non-market conditions create. Sameen has previously worked as a Banker, a Gender Consultant and has also taught in the graduate programme at SZABIST University.

Rajaa Bukhari
Programme Manager

Rajaa Bukhari

Rajaa Bukhari
Programme Manager

Rajaa Bukhari

Rajaa Bokhari is a Programme Manager at the Pakistan Business Council (PBC), as part of its Centre of Excellence in Responsible Business (CERB). Her main areas of focus are enhancing business reporting on corporate sustainability and gender diversity, as well as capacity-building for inclusive workplaces and ESG as risk management. Through the Centre of Excellence, she has been published for her work on gender-disaggregated data and formal employment for women in Pakistan.

Prior to CERB, Rajaa was a Project Engineer in the field of Robotics and Wireless Communication; besides working on implementation projects, she also led process improvement and employee development programs. In 2019, she came onboard as a Research Assistant for KULNA, a UAE-based initiative by Zayed University to create a sustainable food cycle suitable for the country’s desert climate. She holds a BSc. in Electrical Engineering from the American University of Sharjah.

Taimur Ali Khan
Research & Communication Associate

Taimur Ali Khan

Research & Communication Associate

Taimur Ali Khan

Safia Hussain
Programme Coordinator

Safia Hussain

Safia Hussain
Programme Coordinator

Safia Hussain

Safia Hussain has joined the team at CERB as a Programme Coordinator for Sustainability and Climate Change. She holds an MA in Politics, Governance and Public Policy from the University of Sheffield, and a BSc. (Hons) in Social Development and Policy from Habib University. Safia has worked on projects related to youth entrepreneurship and education as well as sustainable development. Moreover, she also studied Social Welfare at the University of California, Berkeley where she focused on the relationship between social work and various government policies, particularly those that relate to gentrification, drug abuse and policing in various societies. Safia is a strong advocate for women’s education and runs an initiative called ‘Hadaf.’ In her free time, Safia enjoys reading with a cup of coffee or catching up with friends.