About Us

About

CERB is a multi-sector business coalition assisting Pakistani enterprises in pursuing sustainable value creation, with the aim of stimulating the economy by fostering growth in the formal sector.

As the country’s premier, research-backed advocacy platform, the Pakistan Business Council (PBC) recognizes the importance of imparting best practices of responsible business conduct to promote growth in the formal sector. Hence, in 2017, the PBC established its first outreach initiative, the Centre of Excellence in Responsible Business (CERB), composed of a team specialized in sustainable production and consumption, climate action, social inclusion, and economic development. Our research captures good business practices to help stimulate the economy by providing opportunities for inclusive livelihood and guidance on sustainably using our limited resources.

At CERB, we firmly believe that conscious companies look beyond their operational bounds for more inclusive and sustainable systems that will transform business culture. Our aim is to support businesses in this journey by implementing transparent processes that measure their performance in gender-equitable workplaces, environmental stewardship, decent work, and ethical conduct both in their upstream and downstream value chains. These six strategic goals, encapsulated in our targeted programmes and offerings, act as pillars guiding us through our engagement cycle.

Engagement Cycle

Our Mission

To engage with businesses and industry leaders and enable the transformation towards the conduct of responsible business in Pakistan.

To leverage private sector growth for inclusive development, poverty reduction and sustainability guided by the UN Sustainable Development Goals (SDG) framework.

Programmes and Offerings

CERB provides insight and advisory on key elements of responsible business, and acts as a platform for companies to network, build capacity and collaborate with peer companies. Our current programmes and offerings include:

SDG Leadership Programme

SDG Leadership Programme

Showcasing the management approach and actions to contribute to UN Agenda 2030 through private sector engagement on the SDGs.

Gender Diversity Awards

Annual process of visiting the public disclosure mandate of local companies on their contribution to gender-equal workplaces.

ESG Roadmap

ESG Roadmap

Our support programme for companies to meet their ESG targets for investor-readiness and export market access.

Our Team

Nazish Shekha
Head of Initiative

Nazish Shekha

Nazish Shekha
Head of Initiative

Nazish Shekha

Nazish has been with CERB since 2017 and currently heads the research helm of CERB. Her role is to ensure CERB has access to evidence-based research related to responsible business on the private sector.

Nazish has an MSc in Poverty Reduction: Policy and Practice (Specialising in Natural Resource Management) from SOAS, University of London and an undergraduate degree in Environmental Sciences from King’s College London. Nazish has previously worked both in the private and development sector, including establishing a Karachi centric skill based volunteering programme and has taught subjects related to environment and sustainable development as adjunct faculty at NED, Indus Valley School of Art and Architecture and SZABIST.

Email: nazish@pbc.org.pk

Sameen Akhund
Senior Manager

Sameen Akhund

Sameen Akhund
Senior Manager

Sameen Akhund

Dure Sameen Akhund has joined our Research team as a Research Associate. She has done her MSc in Sustainable Development (specialization in Gender and Social Inequality) from SOAS, University of London and her Bsc (Hons) from LUMS in Social Sciences, giving her a deep understanding of sustainable development ideas, institutions, policies and networks.  As a result of her education and diverse work experience which ranges from the banking sector to education and entrepreneurship, she possesses the necessary critical thinking skills required to help for-profit organizations adopt business strategies and activities that meet the challenging needs stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.

Sameen brings a broader understanding of the environmental, economic and social issues impacting modern businesses and can help assist companies to better manage their risks and opportunities that both market and non-market conditions create. Sameen has previously worked as a Banker, a Gender Consultant and has also taught in the graduate programme at SZABIST University.

Safia Hussain
Manager

Safia Hussain

Safia Hussain
Manager

Safia Hussain

Safia Hussain is a Programme Coordinator at the Centre for Excellence in Responsible Business (CERB), where she has been contributing to the organisation’s mission for over two years. She holds a Master’s degree in Politics, Governance and Public Policy from the University of Sheffield, and a Bachelor of Science (Honours) in Social Development and Policy from Habib University.

Safia also holds a professional certification in Sustainability Reporting. Her work spans several thematic areas, including ESG issues, inclusion, and private sector development. In her role at CERB, she has designed and delivered trainings focused on ESG integration, inclusive workplace practices, and sustainable development strategies—engaging stakeholders across the private and development sectors.

Earlier in her academic journey, Safia studied Social Welfare at the University of California, Berkeley, where she examined the intersections of social work and policy, particularly in relation to gentrification, substance abuse, and policing.

Deeply committed to advancing women’s education, she is the founder of ‘Hadaf,’ an initiative that fosters learning opportunities for women and girls. In her leisure time, she enjoys reading with a cup of coffee or catching up with friends.

Khizra Jamil Khan
Sustainability Communications Associate

Khizra Jamil Khan

Khizra Jamil Khan
Sustainability Communications Associate

Khizra Jamil Khan

Khizra Jamil Khan has been working at the Centre of Excellence in Responsible Business (CERB) as a Sustainability Communications Associate. She holds a BSc (Hons) in Anthropology and Sociology from LUMS. Her work focuses on research, writing, and strategy across projects related to gender, sustainability, and responsible business.

At LUMS, Khizra explored how individuals engage with institutions and public systems, with a particular interest in care work, gender, and social trust. Her senior project examined the everyday experiences of family planning fieldworkers in Lahore, focusing on emotional labor, distrust in state healthcare, and how gendered care work sustains public health systems. This academic grounding continues to shape her approach to communication—centering clarity, inclusion, and meaningful engagement.

Outside of work, Khizra enjoys reading existential literature, watching documentaries, and taking her chai very seriously.

Aafreen Qayum Khan
Research and Policy Analyst

Aafreen Qayum Khan

Aafreen Qayum Khan
Research and Policy Analyst

Aafreen Qayum Khan

Meet Aafreen Qayum Khan, a third-culture kid with roots in Pakistan, raised in Singapore, London and Indonesia. Her journey through cultures and continents has shaped a deep commitment to gender justice, social equity, and inclusive policy.

Now working as a Research & Policy Analyst for Gender and Inclusion at the Centre of Excellence in Responsible Business (CERB), Aafreen leads projects that challenge systemic barriers for women in the workplace, translating research into action through corporate engagement, policy reviews, and diversity diagnostics.

Aafreen holds a BA in Public Policy and Human Geography from King’s College London and an MA in International Political Economy from City, University of London. She’s also a proud International Baccalaureate graduate, having completed Sixth Form in Singapore.

Her passion for gender equity isn’t just academic; it’s deeply lived. From supporting education access for girls at Caring for Cambodia, to volunteering at Blue Dragon in Hanoi, Vietnam, and working with children at orphanages in Haridwar, India and Chiang Rai, Thailand, Aafreen has consistently sought out spaces where she could lead with purpose and empathy.

Whether she’s writing about workplace rights, mentoring young changemakers, or simply curled up with a book and a cup of tea, Aafreen is all about making an impact with heart.